How do I ensure my new product is fit for market?

So you are considering launching a new product onto the market. Before you even commit to spending any money on the project we can advise on whether there are any likely regulatory problems with ingredients or the marketing concept.

Even when you get to launch you’ve probably still got lots of questions you need answers to before you make final decisions, including:

Are my ingredients allowed and present at permitted levels?

Is my labelling information correct and present in the required format?

Are any claims I’m making compliant?

Are there any specific regulations my product needs to comply with?

There is so much to think about, and just when you finally think you’ve got it all figured out there’s commercial viability and risk to think about…

So you might be thinking, “what is the risk of not getting the product label right first time”

CONSIDERABLE! For products on sale in the UK it’s the brand holder’s responsibility to ensure the required information is both present and accurate in line with the regulations. This can vary dependent upon the country where your product is to be sold as different countries can have differing standards.

Whether you’re new to product development or experienced and want to strengthen your due diligence we can offer a personalised service for all your labelling needs.

Your own dedicated legal advisor with years of industry experience to answer your questions, provide a full legal assessment and a commercial risk assessment.

When looking at your labelling we will always bear in mind that the primary business reason for the label is the effective marketing of your product and are always ready to advise in relation to a commercial risk assessment of the ‘grey’ areas of the law.

As an integral part of our service we have developed a network of global labelling experts serving over 50 countries, each embedded in their home market, so that we can provide a service that is up to date with local legislation, in tune with the target market, proactive to conditions in the local market and reflects local cultural understanding.

If you require product testing we can arrange that in our state of the art laboratories throughout the globe.

Contact us with your questions

Protect your brand, the price of getting it wrong can be very damaging!